D2C Commerce Active

Never renamed. A rare, calming constant.

Also known as:Direct to Consumer CommerceD2C Ecommerce

Rename timeline

2024D2C Commerce: 2024–Present

What it is

Direct-to-consumer ecommerce offering built on the same B2B Commerce (Lightning) platform and data model. Enables brands to launch D2C channels using Salesforce Core architecture with integrated inventory, order management, and payments. Distinct from Commerce Cloud (Demandware) - D2C Commerce is for customers who want to use the same Salesforce native data model across both B2B and D2C storefronts. Part of Salesforce's Unified Commerce strategy combining B2B Commerce, D2C Commerce, and Order Management on a single platform.

At a glance

No renames on record
Category: Commerce
Origin: Salesforce
First used: 2024
Last name change: 2024

Other Commerce renames

Agentforce Commerce B2B Commerce Order Management Retail Cloud

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