Data 360 Active
Formerly Data Cloud, Salesforce Genie, Marketing Cloud Customer Data Platform, Salesforce CDP, Customer 360 Audiences.
Also known as:Genie
Rename timeline
2020Customer 360 Audiences: 2020–2021
2021Salesforce CDP: 2021–2022/06
2022/06Marketing Cloud Customer Data Platform: 2022/06–2022/09
2022/09Salesforce Genie: 2022/09–2023/03
2023/03Data Cloud: 2023/03–2025/10
2025/10Data 360: 2025/10–Present
What it is
Unified customer data platform across the Customer 360, used as the data layer for Agentforce agents.
At a glance
- 5 renames on record
- Category: Data
- Origin: Salesforce
- First used: 2020
- Last name change: 2025/10
Other Data renames
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