Data 360 Active
Formerly Data Cloud, Salesforce Genie, Marketing Cloud Customer Data Platform, Salesforce CDP, Customer 360 Audiences.
Also known as:Genie
Rename timeline
2020Customer 360 Audiences: 2020–2021
2021Salesforce CDP: 2021–2022/06
2022/06Marketing Cloud Customer Data Platform: 2022/06–2022/09
2022/09Salesforce Genie: 2022/09–2023/03
2023/03Data Cloud: 2023/03–2025/10
2025/10Data 360: 2025/10–Present
What it is
Unified customer data platform across the Customer 360. Renamed to Data 360 in October 2025 as part of the Agentforce 360 platform launch, described as 'the trusted, unified data layer that gives every agent context.'
At a glance
- 5 renames on record
- Category: Data
- Origin: Salesforce
- First used: 2020
- Last name change: 2025/10
Other Data renames
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