Salesforce Personalization Active
Formerly Einstein Personalization.
Also known as:Customer 360 Personalization
Rename timeline
2024Einstein Personalization: 2024–2025
2025Salesforce Personalization: 2025–Present
What it is
Customer 360 application that works with Data Cloud to provide personalized experiences across Salesforce clouds. Provides Personalization as a Service functionality for cross-cloud personalization. Distinct from Marketing Cloud Personalization (formerly Evergage), which focuses specifically on web/app real-time personalization.
At a glance
- 1 rename on record
- Category: Data
- Origin: Salesforce
- First used: 2025
- Last name change: 2025
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