Audience Studio Deprecated
Formerly Salesforce DMP (Krux), Krux.
Also known as:Salesforce DMP
Rename timeline
2010Krux: 2010–2016
2016Salesforce DMP (Krux): 2016–2018
2018Audience Studio: 2018–2024/02
What it is
Data Management Platform (DMP); product retired. End-of-life date: Feb 1, 2024.
At a glance
- 2 renames on record
- Category: Marketing
- Origin: Krux
- First used: 2010
- Last name change: 2024/02
Other Marketing renames
Marketing Cloud EngagementMarketing Cloud Engagement Einstein Engage Plus on CoreMarketing Cloud Account EngagementSales Emails and AlertsMarketing Cloud IntelligenceMarketing Intelligence
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