Marketing Cloud Engagement Einstein Engage Plus on Core Active

Formerly Marketing Cloud Plus.

Also known as:MC PlusEinstein Engage PlusEinstein Engage Plus on Core

Rename timeline

2020Marketing Cloud Plus: 2020–2026

2026Marketing Cloud Engagement Einstein Engage Plus on Core: 2026–Present

What it is

Premium tier of Marketing Cloud Engagement with enhanced features. Renamed to Marketing Cloud Engagement Einstein Engage Plus on Core (or simply Einstein Engage Plus on Core) in 2026 to emphasize its Einstein AI capabilities and native Salesforce Core architecture.

At a glance

1 rename on record
Category: Marketing
Origin: ExactTarget
First used: 2020
Last name change: 2026

Other Marketing renames

Marketing Cloud Engagement Marketing Cloud Account Engagement Sales Emails and Alerts Marketing Cloud Intelligence Marketing Intelligence Marketing Cloud Personalization

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