Marketing Cloud Intelligence Active

Formerly Salesforce Datorama, Datorama.

Also known as:MCI

Rename timeline

2012Datorama: 2012–2020

2020Salesforce Datorama: 2020–2022/05

2022/06Marketing Cloud Intelligence: 2022/06–Present

What it is

Marketing performance data integration and analytics platform with Datorama lineage. Distinct from Marketing Intelligence, Salesforce's newer packaged marketing analytics offering; Salesforce positions Marketing Cloud Intelligence+ as the more advanced option for analyzing campaigns, channels, and platforms seamlessly.

At a glance

2 renames on record
Category: Marketing
Origin: Datorama
First used: 2012
Last name change: 2022/06

Other Marketing renames

Marketing Cloud Engagement Marketing Cloud Engagement Einstein Engage Plus on Core Marketing Cloud Account Engagement Sales Emails and Alerts Marketing Intelligence Marketing Cloud Personalization

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