Agentforce Marketing Active

Formerly Marketing Cloud Growth, Marketing Cloud Growth Edition.

Also known as:Unified Marketing ApplicationUMAMarketing Cloud ProfessionalMarketing Cloud built on the Einstein 1 PlatformMarketing Cloud built on Salesforce CoreMarketing Cloud on CoreMCoCMCCMarketing Cloud built on Data CloudMarketing Cloud NextMCNNext Gen Marketing CloudMCGMarketing Cloud App

Rename timeline

2024Marketing Cloud Growth Edition: 2024–2025

2025Marketing Cloud Growth: 2025–2025/10

2025/10Agentforce Marketing: 2025/10–Present

What it is

Next-generation Marketing Cloud built natively on Salesforce Core (Einstein 1 Platform) with Data Cloud as the foundation. Launched with Growth Edition and later tiered as Growth and Advanced. Umbrella references include 'Marketing Cloud Next' and 'Next Gen Marketing Cloud' (Connections 2025). Renamed to Agentforce Marketing in October 2025 as part of the Agentforce 360 platform launch.

At a glance

2 renames on record
Category: Marketing
Origin: Salesforce
First used: 2024
Last name change: 2025/10

Other Marketing renames

Marketing Cloud Engagement Marketing Cloud Engagement Einstein Engage Plus on Core Marketing Cloud Account Engagement Sales Emails and Alerts Marketing Cloud Intelligence Marketing Intelligence

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