Marketing Cloud Active

Formerly Agentforce Marketing, Marketing Cloud Growth, Marketing Cloud Growth Edition.

Also known as:Unified Marketing ApplicationUMAMarketing Cloud ProfessionalMarketing Cloud built on the Einstein 1 PlatformMarketing Cloud built on Salesforce CoreMarketing Cloud on CoreMCoCMCCMarketing Cloud built on Data CloudMarketing Cloud NextMCNNext Gen Marketing CloudMCGMarketing Cloud App

Rename timeline

2024Marketing Cloud Growth Edition: 2024–2025

2025Marketing Cloud Growth: 2025–2025/10

2025/10Agentforce Marketing: 2025/10–2026/09

2026/09Marketing Cloud: 2026/09–Present

What it is

Next-generation Marketing Cloud built natively on Salesforce Core with Data Cloud as the foundation, designed for modern cross-channel marketing operations and customer engagement.

At a glance

3 renames on record
Category: Marketing
Origin: Salesforce
First used: 2024
Last name change: 2026/09

Other Marketing renames

Marketing Cloud Engagement Marketing Cloud Engagement Einstein Engage Plus on Core Marketing Cloud Account Engagement Sales Emails and Alerts Marketing Cloud Intelligence Marketing Intelligence

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