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Marketing Cloud Personalization Active

Formerly Interaction Studio, Evergage.

Also known as:MCP

Rename timeline

2010Evergage: 2010–2020

2020Interaction Studio: 2020–2022

2022Marketing Cloud Personalization: 2022–Present

What it is

Real-time personalization and decisioning (web/app).

At a glance

2 renames on record
Category: Marketing
Origin: Evergage
First used: 2010
Last name change: 2022

Other Marketing renames

Marketing Cloud Engagement Marketing Cloud Engagement Einstein Engage Plus on Core Marketing Cloud Account Engagement Sales Emails and Alerts Marketing Cloud Intelligence Marketing Intelligence

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