Predictive Intelligence (Einstein and Analytics in Marketing Cloud Engagement) Active

Formerly Predictive Intelligence, iGoDigital.

Also known as:Salesforce Predictive IntelligenceWeb CollectCollect Tracking Code

Rename timeline

2010iGoDigital: 2010–2013

2013Predictive Intelligence: 2013–Present

What it is

iGoDigital lineage capabilities that became Predictive Intelligence in Salesforce Marketing Cloud and are now surfaced within Einstein and Analytics in Marketing Cloud Engagement (including Collect Tracking Code documentation). Legacy igodigital collect endpoints may still appear in deployed site instrumentation.

At a glance

1 rename on record
Category: Marketing
Origin: iGoDigital
First used: 2010
Last name change: 2026

Other Marketing renames

Marketing Cloud Engagement Marketing Cloud Engagement Einstein Engage Plus on Core Marketing Cloud Account Engagement Sales Emails and Alerts Marketing Cloud Intelligence Marketing Intelligence

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